
Recently, a post titled "What's the alternative title for ajumma?" on the online community Blind, and the author of the post said, "Calling her 'ajumma' makes me feel bad, and even if I call her 'young lady,' I dislike it," and added, "Madam, auntie, woman, excuse me?" What should I say?" she complained. The post received over 100 comments, sparking generational consensus on 'modern way of addressing etiquette.' Many comments included "Just 'teacher' is the safest option," and "Auntie is limited to restaurants; otherwise, 'Customer' is safe," and many of the opinions were practical. Especially among service industry workers, there is a growing consensus that "it's better to avoid terms that suggest gender or age." On the other hand, the term 'ajumma' and 'ajussi' (ajumma) and 'ajussan' (ajumma) has been used for decades since Korea's founding. There were also reactions such as 'Why is a form of address bad?' and various opinions were expressed, such as "Ajumma and uncle are natural words, so what's the problem?" and "Should all women be unified as 'madam'?" According to the Standard Korean Dictionary by the National Institute of the Korean Language, 'ajumma' is considered a friendly or derogatory term for 'ajumma,' which sparked a debate over slang terms for 'ajumma,' but 'derogatory term' does not mean 'derogatory term,' but rather 'a name that belittles someone.' One user commented, " Women are so scared that they can't even use the form of address properly," and added, "Whether it's 'ajumma,' Whether it's an older lady or a young lady, in our country, even minor misunderstandings can be punished, so the 'fence rule' (men avoiding the place of the opposite sex altogether) is more comfortable," he confessed. ,,,When a comedian said 'older sister,' he replied,,,, 'That's right.' If she looks a bit older, I think 'older sister' would be fine!! or if not, just be the wife!!!!!!
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