Why do foreign tourists return to Seoul? One of Seoul's strengths is the harmonious blend of traditional culture and modern trends. For example, in Seongsu-dong, you can visit K-fashion and K-beauty pop-up stores, taste street food at Gwangjang Market, and enjoy vintage shopping in Dongmyo—experiencing different cultural atmospheres within the same city. Convenient urban infrastructure is also considered one of Seoul's strengths, as public transportation makes it easy to reach major tourist spots, and it also offers a safe travel environment. In other words, the convenience of enjoying sightseeing, shopping, food, and cultural experiences within one city is a factor that encourages repeat visits . This is interpreted as the reason. Foreign media also give positive evaluations of Seoul's transportation infrastructure. Smithsonian Magazine in the United States commented on the subway, "I dare say it is hard to find a better subway anywhere in the world," and added,,,, "It is impeccably clean, efficient, and accessible anywhere," and "The Wi-Fi is so fast that your fingers can't keep up." Positive Feedback from Foreigners Visiting Seoul The response is reportedly continuing on social media, and a Russian who enjoyed a ten-day trip to Korea said on TikTok before returning home, "I cry just thinking about leaving," and added, "I don't want to leave Korea. I have to leave this wonderful country. I will come here many times." Some tourists even mentioned 'Seoul disease' after their trip, saying they missed Seoul, saying things like, "Seoul is the best travel destination of my life," and "If you visit the Han River, you'll get Seoul disease," among other reactions. They showed similar reactions.
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