When chicken prices rose, they reduced the quantity,,,,,,,, but as broiler prices fell, the chicken industry engaged in a 'battle of nerves'

According to the Korea Broiler Association on the 16th, the price of broilers No. 9~10 was 3,308 won per kg the previous day, down 37.7% from 5,308 won in March. As chicken supply, which had decreased due to highly pathogenic avian influenza (AI), recovers, broiler prices are also falling. However, earlier this year, when chicken prices were rising, the chicken franchise industry used tricks to reduce the weight of some menu items, causing controversy. This time, even though broiler prices have fallen, the chicken industry seems to be trying to maintain current prices and menu standards as much as possible. The industry says that the surge in chicken prices, the biggest cost item so far, has taken a significant hit. Although they reduced quantities and cut costs,   this only partially offset the increased chicken prices. Earlier this year, some chicken franchisees reportedly faced supply disruptions because certain boneless cuts did not come in as much as they ordered, and some Kyochon Chicken franchisees said the headquarters' unstable They filed a lawsuit for damages, claiming that the supply caused operating losses. Although chicken prices have fallen, the likelihood of chicken prices dropping is low: "Even when prices rise, headquarters has defended itself without immediately raising chicken prices, so it's difficult to lower the selling price immediately just because prices drop." There is a difference between farm-origin broiler prices and the actual chicken prices purchased by headquarters. Chicken goes through processing, brining, packaging, and logistics before being supplied to stores, and contracts between headquarters and suppliers are sometimes made in long-term periods, so there is a time lag between farm-origin prices and actual purchase prices. However, from the consumer's perspective , if the price of raw materials has dropped significantly but chicken prices remain the same, complaints are inevitable, especially since chicken prices have recently risen to around 30,000 won, including delivery fees. If they used tricks to keep prices the same and reduce weight, then conversely, since prices have dropped,,, Why bother with a battle of wits over whether to increase the weight or increase it??? keep going as is???????