Until recently, rice cakes were quickly replacing the 'Dubai chewy cookies,' which were hard to find without an open run. From 'pizza seolgi' made like pizza with Baeksulgi to 'Hanjeongseon glutinous rice cakes' filled with fruit and yogurt inside glutinous rice cakes, more consumers are seeking out unique rice cakes, rapidly changing the dessert market's trends. Some famous rice cake shops are seeing a strange scene of customers lining up even before opening to buy pizza seolgi. In places like Incheon and Busan, where pizza seolgi has gained popularity, long lines form from early hours, Some stores reportedly had to limit purchase quantities or stop pre-orders due to overwhelming demand. Sales have reportedly increased significantly. A rice cake shop in Yeongdo, Busan, known as the original pizza cart, sells at 1,400~1,500 won per piece and limits the purchase limit to 10 per person, but consumers are flocking to buy from early morning. A traditional market rice cake shop in Incheon recently increased daily sales from around 200 to around 6,000, and another rice cake shop in the metropolitan area saw weekend daily sales reach around 2,000 just ten days after sales started. It is reported that the number has increased. According to Google Trends analysis, search interest for 'pizza tableware' has surged more than 50-fold in the past two weeks, and videos of people eating or making pizza tableware themselves are appearing on Instagram and YouTube, with some videos surpassing 1 million views. 'Han Jeong-seon yogurt glutinous rice cake' has also emerged as a new popular dessert, combining fruit and yogurt cream inside the rice cake to create a chewy texture and a vibrant cross-section . It is said to be a product that simultaneously preserves the texture and vibrant cross-section. Major stores like Seongsu-dong are flocking to buy the products, and online reviews say popular products have sold out early.
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