Merchandise sold at hamburger joints has appeared on secondhand trading platforms for 50,000~60,000 won, and it is said to be a limited edition product launched in collaboration with singer G-Dragon's fashion brand 'Peace Minus One.' Burger sets With goods that can only be purchased and now even a premium added, fans' attention is shifting from food to hats and bags. McDonald's Korea reportedly began selling collaborative merchandise nationwide at 10:30 a.m. on the 28th of last month, The products come in three types: 'McDonald's Vintage Cap,' 'McDonald's Shoulder Bag,' and 'McDonald's Tweezers.' Customers who purchase all menu items, including the Gochujang Butter Burger and Big Mac, can purchase additional merchandise, limited to one per person. A key element that draws fans' attention is the design connected to G-Dragon, which is a revival of the 1980s McDonald's uniform cap from G-Dragon's 'Too Bad' music video. Hats once worn by restaurant employees have been reborn as fashion items to collect, thanks to celebrity music content, and on the 1st, posts appeared on secondhand trading platforms claiming that collaboration goods between McDonald's and Peace Minus One were being sold for 50,000~60,000 won. The shoulder bag features McDonald's iconic Golden Arch and Peace Minus One logo placed side by side, and the tweezers set consists of three types: 'MCD Heart Pin,' 'Daisy Flower Pin,' and 'French Fry Fin ,' making the symbols of both brands into items that can be worn daily or attached to bags. This collaboration is said to show how the motivation behind purchasing dining-out goods is changing, and the merchandise itself is not just a souvenir that accompanies food purchases, becoming a reason to visit the store. For G-Dragon fans, it means a product connected to the artist, while for fashion-conscious consumers, it adds to the appeal of being an official collaboration with Peace Minus One.
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